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  EDline Vol. 9, no. 7   (7 March 2004)

  Editorial mailing list (digest version)
  Published by the Electric Editors
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  Contents:

         FYI
  [3hw]  Meeting on e-mail as a publishing medium, 10 March 2004

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---[3]-- FYI ----------------------------------------------------

         Date: Wed, 3 March 2004
         From: David Penfold, penfold@eps-edge.demon.co.uk

The following may be of interest to some in the UK. Apologies for
any cross posting.

British Computer Society Electronic Publishing Specialist Group
Email as a Publishing Medium
Institute of Physics, 76 Portland Place, London
Wednesday 10 March, 10.00 am to 5.00 pm

  < http://www.epsg.org.uk/meetings/email2004/ >

Email newsletters are not often discussed within the context of
publishing as a whole, but they are becoming one of the most
ubiquitous forms of publishing. Some newsletters are distributed
to closed groups, such as members of an organisation, or
customers of a company. Other email newsletters can be signed up
for on a web site. Most are free, some are charged for. There are
also some kinds of email discussion group which in their content
and function approach the traditional definitions of publishing.

Electronic newsletters have as wide a range of applications as
physical print-on-paper newsletters. Some exist to provide
updated information on a topic of interest, others help to keep
people in touch, while yet others may be overtly commercial,
providing information on a company's new products.

This meeting aims to look at all aspects of email communications
used as publishing. First we will have an overview of the whole
topic. Then we plan to cover technical aspects, including how to
host a newsletter, how to maintain lists, available software, and
variations on format (e.g., HTML styling, use of graphics, links
to web sites).

We will also address questions of quality, the commercial aspects
(can you make money doing this?) and, of course, the legal
aspects. Email newsletters should not become "spam" - and recent
legislation about whom you can keep on your mailing list will be
explained.

Finally, there will be a panel discussion covering the issues and
problems of email publishing. This will include most of the
speakers as well as a number of other people who run electronic
newsletters and discussion groups.

Speakers will include (subject to final confirmation):

William Hann, founder of the well-known FreePint Newsletter
(http://www.freepint.com/), who will give an overview of email as
a publishing medium.

Roy Johnson of MANTEX Information Design (www.mantex.co.uk),
producers of the Mantex newsletter on topics related to writing,
typography, design etc. Roy will look at the practical
how-to-do-it side of things to attract customers

Paul Phillips, Head of Technology, OgilvyInteractive London
(http://www.ogilvy.co.uk/o_interactive), a leading advertising
agency that has carried out business-to-consumer email work for
companies that include Nestlé, AmEx and BT. Paul will discuss
technological challenges in e-mail user experience

Andy Pye, Managing Editor of Pro-Talk Ltd (www.pro-talk.com), a
UK-based internet publishing company which produces several email
newsletter and website combinations in the industrial and
scientific sectors. Andy will consider the production of
newsletters for the business-to-business market, covering income
streams and business models.

Christine Reid of Manches Solicitors (www.manches.com), who will
talk about the Privacy and Electronic Communications Regulations.

At the above URL you will find this information plus details of
conference and membership fees, and a downloadable booking form.
Details are also given about how to reserve a place by email.


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  END OF EDline 9.7

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  Articles (c) 2003, 2004, by individual contributors
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  Compilation (c) 2004 Iain Brown / The Electric Editors
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